Jaimy™ Softlift Bra
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Discover Unmatched Comfort and Support with the Jaimy™ SoftLift Bra
Experience ultimate comfort and a sleek look with the SoftLift Bra: wire-free, wide-band support to minimize back bulge. Scientific research has shown that approximately 80% of women wear bras that do not fit properly, leading to skin irritation, back pain, and an unflattering appearance due to noticeable back bulge. The SoftLift Bra is specifically designed to address these issues with a wide band that helps smooth back fat without compromising on comfort. Are you looking for a solution that offers both lift and comfort, along with a smooth back? The SoftLift Bra provides this unique combination of comfort, support, and slimming effect. Our innovative design, free of wires and featuring a wide back band, ensures a smooth silhouette and support while guaranteeing all-day comfort.
Benefits of the SoftLift Bra:
- Wireless Comfort: Say goodbye to the discomfort of underwires.
- Natural Lift, No Padding: Supports and lifts your breasts naturally.
- Wide Band: Helps minimize back bulge for a smoother silhouette.
- Adjustable Straps: Customize the fit for optimal comfort.
- Smooth Under Clothing: Ideal for tight tops and dresses.
- Durable: Resistant to wear and tear due to sturdy material.
- Wide Color Selection: Choose from green, beige, black, and blue to match your wardrobe.
Why Choose the SoftLift Bra?
The SoftLift Bra is perfect for daily use, whether it's for work, relaxing at home, special occasions, or even during sports activities. Experience unparalleled comfort, support, and a flattering fit that keeps you confident all day long.
- Not satisfied? Money back! - We at Aussie Wear stand 100% behind our products, which is why we offer a 'Money Back Guarantee'. You can return it within 30 days of receiving our product.
- Get in touch - We're here to help you make the right choice. Our customer service is available 24/7 for any questions or comments.
- Free shipping - To keep costs as low as possible for you, we always offer free shipping throughout Australia.
Quality you can feel
My order arrived within the week and the quality honestly surprised me. You can tell everything is made to last, not just to look good in photos.
True to size, at last
Ordered my usual size and it fits perfectly. So rare to find a store that actually cuts for women my age instead of someone half of it.
Second order already
Was skeptical about buying online after a bad experience elsewhere. This store changed my mind. I have already placed a second order.
Lovely to deal with
Had a question about sizing before ordering and got a clear, friendly answer the same day. That is what kept me coming back.
Well made, not stiff
Nothing scratchy or flimsy. Comfortable from the first wear and easy to style with what I already own.
Fast, tracked delivery
Arrived quicker than expected and nicely packaged, with tracking the whole way. Ordering was easy, even for me.
My go-to store now
Everything I have bought here has ended up in my weekly rotation. Comfortable, flattering and no fuss.
Worth every dollar
For the price I did not expect this quality. Returns were explained clearly too, though I have never needed one.
A note from Sienna and Matilda
We have spent most of our working lives around clothing, and around the women who wear it. What we kept hearing was the same thing. Everything is cut for someone half my age, and nothing is warm enough to actually live in.
Growing up we were inspired by women like our mothers. They never chased trends. They chose pieces that felt right and kept them for years. Somewhere along the way, what started as their style became ours.
So we started Aussie Wear here in Sydney to make exactly that. Warm, honest clothing, chosen with care and made to last well beyond the season. No uncomfortable fits and no chasing whatever happens to be in this month.
Every piece we put our names to is something we would happily wear on a cold Tuesday morning ourselves. If it does not pass that test, it does not go on the site.
Thank you for shopping with us. We hope this becomes the one you reach for.
“Finally a store that cuts for women like me.”
Robyn, verified buyerFor every body, for the life you love.
We do not design for one ideal. We design for real women of every shape and every size, with a relaxed cut that skims instead of clings.
You have earned the right to dress exactly how you please. Our job is simply to make you feel like yourself. Warm, comfortable and quietly put together, on your best days and your ordinary ones.
Four promises we keep.
Whatever you order, and whatever it costs, these four things never change.
Free shipping
Every order ships free with Australia Post, and your tracking link arrives the moment it leaves us.
30 days to decide
Wear it on your own thermostat for a full 30 days. If it is not the one you reach for, send it back.
Made for every size
Cut for real bodies from S to 4XL, with a relaxed fit that skims your shape instead of clinging to it.
Safe checkout
Pay however suits you, with Visa, Mastercard, PayPal or Apple Pay. Your details stay encrypted.
Winter Clearance Sale
Everything in store up to 70% off while it lasts, plus extra savings when you bundle.
Since life is sometimes unpredictable, every order is backed by our 30-day money-back guarantee. Just email us and we will help.
FAQs
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Yes. Everything we make is cut true to size with a relaxed fit, so you can simply order the size you always wear. Every product page also has its own size guide, and if you are ever unsure our team will help you choose before you order.
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Absolutely. Our pieces are designed for real bodies, from S to 3XL, with relaxed cuts that skim rather than cling. We design for women who want to feel comfortable and put together, not for one ideal figure.
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We choose fabrics you want to touch. Soft, substantial and made to hold their shape wash after wash. If a piece does not pass the test of daily wear, it does not go on the site.
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Of course. You have a full 30 days to decide at home. If anything is not right, send it back for a full refund. Every cent, no questions asked.
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Shipping is free Australia-wide. Most orders arrive within 4 to 7 business days, and you receive a tracking link the moment your order is on its way.
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We are an Australian women's brand, started in Sydney in 2008. Our collections are chosen for Australian winters and Australian lives, from the early ferry to the school run.
It started with a Sydney winter
Sydney does not really do cold, until it does. The southerly comes through in June, the wind lifts off the harbour, and the light jacket you have worn for years stops being enough.
We started Aussie Wear here in 2008, for exactly those mornings. The early ferry, the walk along the water, the school run when the sun is out but the air is not.
Everything we make is chosen for that kind of day. Warm enough for a Sydney winter, light enough that you will actually reach for it.
